Your AdSense Account Will Not Be Disabled For Invalid Clicks Fresh Deals Alert

Your AdSense Account Will Not Be Disabled For Invalid Clicks

 Publishers are the lifeblood of the Internet, and Gooogl AdSense Team is committed to helping you grow your businesses. Last year alone, AdSense  shared $6.5 billion with our AdSense publishers.Google also invest immense amounts of time and millions of dollars in systems (including sophisticated algorithms and human reviews) that keep bad ads from appearing on your sites and prevent advertisers from being fraudulently charged for bad clicks. When everything is working well, advertisers trust our network and continue to invest in it, which generates revenue for you the publisher, ultimately funding the free content users love.

But Google AdSense also heard the stories: publishers finding their accounts suspended or even disabled for “invalid activity” without a clear understanding of why or how to fix it. We know this can be an intensely frustrating, even scary experience. So why does this happen?

While the vast majority of publishers who sign up for AdSense do so in good faith, unfortunately there are some bad actors out there.  As you can imagine, we can’t reveal all the tools we use to keep bad sites and bad traffic out of our network.  But sometimes these tools result in good publishers who become a source of invalid activity having their accounts disabled without much recourse.  They are making some changes that they think will help fix this:
  • They are considering tenure more actively when responding to detected invalid activity. For example, some trusted publishers will now have their accounts suspended instead of terminated, and over time we hope to work directly with more publishers to resolve invalid traffic issues without needing to disable the account at all. (As always, we’ll continue to credit advertisers for any invalid activity.)
  • They’ve given publishers tools to submit more informative appeals via a new form, which may help resolve issues more quickly.
  • They are providing more details on invalid activity’s causes. If They  detected a violation of our policies you’ll receive an email and a notification to your account with further information and instructions. And you can read all about the causes of invalid activity at our Ad Traffic Quality Resource Center, which is now available in most languages supported by AdSense, such asGermanFrenchPolish and Arabic.
  • Whether you’re looking for a refresher or just creating your first ad unit, you can review the do’s and don'ts of ad traffic in our expanded AdSense Academy
  • In order to help publishers avoid common pitfalls, we’re kicking off a video series that explains why some of our policies exist and how you can make sure you’re working with them. Our first looks specifically at invalid traffic.
Posted by Jonathan Bellack - Product Management Director


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