Be in the right place at
the right time; Show
an ad exactly when people search on Google for what you have to offer – like
“yoga” or
“Cuban restaurant.” Take advantage of what you know
Use
your Analytics data to learn which keywords people use to find your site right now. Start by
targeting your ads to those words. Keep an eye on your bottom line
Link your AdWords and Analytics accounts to see how much your ads contribute
to your site traffic, compared to other channels.